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Siddharth Sharma

Marketing Manager - Digital, Growth & Brand Communications

Greater London, UK

ACIM, Graded Member - The Chartered Institute Marketing

Who I Am

Performance-driven Marketing & Growth Manager with 6+ years of experience delivering measurable revenue growth across telecom and UK SME markets – both B2B and B2C. Holds a MBA in Marketing & Digital Marketing.

 

Available immediately; based in Greater London Area.


Adept at stakeholder management, cross-functional collaboration, and OKR/KPI-driven decision-making.

  • LinkedIn
  • gmail
What I Deliver

  • Scaling customer acquisition via paid media (Meta Ads, Google Ads, PPC)​

  • SEO/SEM, content strategy & data-led optimisation

  • Multi-channel social media growth with AI automation

  • Managed territory P&L contributing to ~£12M annual revenue

  • Consistently driving double-digit growth through GTM execution

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My Roles

  • Marketing Manager - Performance & Growth

  • Digital Media & Communications

  • Brand Strategy & Storytelling

  • Content Management

  • Digital Advertising

  • Social Media Management

Summary:

I'm is a highly motivated Marketing Specialist with a proven track record of successful campaigns and lead generation. With expertise in social media, content creation, email marketing, and data analysis, I bring creativity and results-driven strategies to every project.

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Experience

Cando Personnel Limited 

Marketing Manager – Performance, Growth & Brand

Cando Personnel Ltd, Greater London, United Kingdom

Jul 2024 – Present

+25% Qualified Leads

​Via performance marketing (Meta Ads, SEO/SEM), optimising targeting, creatives, and landing page CRO.

+40% Engagement

Built a multi-channel integrated marketing engine across social, email, and blog to improve inbound lead flow.

-40% Content Time

Leveraged AI tools (ChatGPT, automation workflows) to reduce content production time and improve campaign turnaround.

Full-Funnel Ownership

Managed paid media, CRM-integrated lead funnels, brand strategy, and tone of voice across all digital touchpoints.

Feb 2020 – Jul 2024

Bharti Airtel Limited ( APAC-leading telecom operator with 600M+ subscribers )

Marketing Territory Manager

New Delhi, India

~£12M Annual Revenue

Owned territory-level P&L, driving 15% YoY growth in customer acquisition.

3+ Product Launches

Executed GTM strategies including pricing, retail activations, and competitor positioning.

-10% Spend, Same ROI

Managed budgets and campaign performance, reducing spend while maintaining conversion rates.

Team of 14+

Led and mentored a team through OKR-based goal setting, weekly KPI reviews, and senior stakeholder reporting.

Consumer Insights

Analysed customer data and market research to inform brand positioning and regional marketing mix decisions.

Integrated Channels

Developed acquisition strategy across digital and on-ground channels, optimising customer funnels end-to-end.

Master of Business Administration – Marketing & Digital Marketing

New Delhi Institute of Management | Jun 2018 – Feb 2020

Key modules

  • Digital Marketing Strategy 

  • Brand Management

  • Consumer Behaviour & Insights

  • Marketing Analytics

  • Integrated Marketing Communications

  • Strategic Management

  • Community Management

Bachelor of Technology Mechanical Engineering (Industry Integrated)

Manav Rachna International University | Jun 2013 – May 2017 | Haryana, India

Certifications

  • Advertising on Facebook & Instagram (LinkedIn)

  • SEO Toolkit Course - The ultimate guide Semrush

  • Prompt Engineering & Gen AI for Marketers (Coursera)

  • Google Ads Fundamentals (Google)

  • Google Analytics Certification G4A (LinkedIn Learning Community)

  • Advanced Digital Marketing (Google)

  • GDPR Compliance: Essential Training ( LinkedIn )

  • Strategic Social Media: Grow Your Business ( LinkedIn )
     

Skills

Social Media Marketing

I specialize in creating and managing digital marketing strategies across Instagram, Facebook, LinkedIn, and Twitter. I have experience in both organic and paid social campaigns, influencer collaborations, and community engagement.

Email Marketing & Automation

With expertise in Mailchimp, HubSpot, and ActiveCampaign, I develop targeted email campaigns that increase customer engagement. I optimize email workflows through segmentation, A/B testing, and personalized content strategies.

Content Creation & Strategy

I have a strong background in copywriting, blogging, and visual content creation. Using tools like Canva and Adobe Photoshop, I craft engaging branded materials that align with marketing objectives and audience interests.

Marketing Analytics & Performance Tracking

Proficient in Google Analytics and Facebook Insights, I analyze campaign performance, track key metrics, and refine marketing strategies based on data-driven insights to optimize ROI and engagement rates.

The Stack Behind My Marketing Success!

I am constantly updated with new AI tools which improves performance to create high-performing content across ads, social, and long-form formats. From ideation to final execution, this stack helps me structure my ideas consistently, conversion-focused messaging at scale without compromising quality or brand voice.

Case Study 1

How Chillika turned into Bexleyheath’s Most Talked-About Dine-In Spot

Chillika was serving great food, but online it barely existed. Low visibility, no structured content, and minimal reviews meant lost footfall and missed revenue.

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This included local SEO optimisation, Google My Business scaling, Meta ad campaigns targeting nearby audiences, and a consistent content engine across Instagram, Facebook and TripAdvisor. Alongside this, introduced AI-powered workflows to speed up production and maintain quality at scale.

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This project shows how the right mix of strategy, content and performance marketing can directly impact revenue, not just reach.

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Case Study 2

From Distribution to Revenue, Driving Territory-Wide Growth ~ scaling a £12M Territory with Consistent Double-Digit Growth ~ Built to Scale, Not Just Sustain

End-to-end growth of a £12M territory in New Delhi, one of the most competitive telecom markets, where customer acquisition, retention and distribution efficiency directly impact revenue.

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My role went beyond marketing. From leading a 14-member field team, managed distributor networks, to execution of go-to-market strategies for key product launches including 5G and Airtel Black.

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I focused on building a strong acquisition engine while tightening churn control. This meant aligning field execution, retail visibility, competitor intelligence and campaign planning into one cohesive system.

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This experience shaped my ability to operate at scale, where strategy, execution and team leadership must work together to drive measurable revenue impact.

Case Study 3

Building a Community Brand from Zero to Local Authority, PURELY ORGANIC! 

Life in Gravesend started as a simple idea, to create a digital space where local people and businesses could be seen, heard and discovered.

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I built the platform from scratch using a fully organic strategy, with no paid media. The focus was on content that genuinely reflected local life, from small businesses and community events to everyday moments people could relate to.

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Within the first month, the platform reached over 6,000 views, generated 500 plus interactions and onboarded more than 10 local businesses. Early partnerships included council-backed and independent initiatives, helping establish credibility quickly.

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This project shows how strong positioning and authentic content can build an engaged audience faster than paid reach, when the value to the community is clear.

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Case Study 4

Tripling Leads with Marketing and Automation, Built a Scalable Admissions Funnel from Scratch! 

Majoris Solutions relied heavily on word of mouth, with no structured digital presence, no paid strategy and no consistent lead flow.

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I built a full-funnel acquisition system focused on one outcome, predictable and scalable student enrolments.

This included Meta ad campaigns targeting career seekers, a structured content strategy across reels and creatives, and AI-powered automation for instant lead capture, follow-ups and nurturing. Landing pages were optimised to convert traffic into enquiries efficiently.

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The shift was immediate and measurable. Monthly leads grew from single digits to over 30, conversion rates reached 72 percent, and engagement scaled significantly across platforms.

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This project highlights how combining performance marketing, content and automation can turn small budgets into scalable growth systems.

Achievements

Awards & Recognition

Hall of Fame

Marketing Excellence Awards

TM "Hall of Fame" winner at Circle Level, awarded by the Sales Head, Airtel India.

Airtel Ace Award

Marketing Leaders Forum

Won the "Airtel Ace Award" by Delhi CEO for outstanding performance in the One Airtel category (June 2022).

Best Social Media Strategy

Digicocktail Digital Awards

Designed a viral social media campaign that resulted in a 150% increase in followers and engagement, effectively boosting brand awareness and online presence.

Silver Reward

Business Award

Awarded "Silver Reward" by Delhi CEO for exceptional business growth in Q4, FY 2020–21.

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Reach Out to me

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